- Education / Software & Information Technology
- Designed by:
- Developed by:
- Marketed by:
The Goals of this Redesign Project Were To:
- Improve user experience.
- Simplify the navigation to improve user experience.
- Improve content organization (Information Architecture) to allow the site to scale more efficiently.
- Conversion-focused template design to facilitate turning visitors into sales-qualified leads.
- Improve Google Analytics interaction and conversion tracking.
- Improve visual design to reinforce ANCILE’s brand and subsequent products.
In a mere 10 weeks, we accomplished all those goals, delivering a beautiful new website that not only informs users and sells ANCILE’s products & services, but also works as a highly-maintainable and effective conversion tool for ANCILE’s internal marketing team.
“I have to say I’m very impressed with the new website. It definitely has a great look to it. In the past, I think a lot of companies view ANCILE as a LMS and our new site definitely clarifies that is not the case. It’s a lot easier to find certain information and I noticed I can click through the various links at a much faster pace. Great improvement!!”
–Rod Stobo, ANCILE Marketing Director